Making an impact

Our Mission

WTF – Winning The Fight is a non-profit, 501(c)(3) organization that provides drug education, support, and necessary resources to youth and families that suffer from the disease of addiction.


Our Motivation

Brett Morgan O'Keefe January 28, 1992 - March 20, 2010
Brett Morgan O’Keefe
January 28, 1992 – March 20, 2010

WTF was developed after losing our son, Brett Morgan O’Keefe, to an accidental drug overdose. He fought and lost. We choose to be a part of Winning, not losing. Brett was well known for using the “WTF” in a loving and kidding manner. So, we used the initials and changed the meaning to something positive.

There is a resurgence in drug addiction all over America that is coming back in a very real way. Most of the time it starts with prescription pills, but quickly leads to more extreme drugs. People that are affected by this are not psychologically disturbed, junkies or criminals, but normal kids that come from very normal families. The Center for Disease Control declared that in 2017, 72,000 people died from drug overdoses. That is one person every 7.3 minutes. Of those numbers, 49,000 were from opioids.

Our goal is to educate. Most families do not educate themselves to the destruction of addiction until it happens to them and then it becomes necessary. They make drug use a moral issue when it is not. Our goal is to help parents realize that this can happen to normal families. This is happening in areas all over America. If no one speaks out, we cannot change the stigma and the judgment.


Our Board

Kathy O’Keefe

Executive Director
Kathy holds a Bachelor of Fine Arts from Harrington Institute in Chicago, IL. and has worked in Sales and Marketing for 35 years. She has served many positions on the Boards of Business and Professional Women (BPW), American Business Women’s Association (ABWA) and American University Women’s Association (AUWA). She has done television, newspaper and radio interviews with WBAP, Fox News, Fishbowl Radio, Cross Timbers Gazette, Dallas Morning News and the Ft. Worth Star Telegram.  Kathy received the Flower Mound, Outstanding Citizen Award of 2016.  She and her husband of 29 years, raised both their boys in Flower Mound, TX.
(Term 12/2018)

Missy Distel

Missy earned a Bachelor of Arts in Journalism at Texas A&M University where she graduated with honors in May 2000. She began her career in the media department of Rapp Media – Dallas as an Assistant Media Planner.   Since 2013, Missy has worked in the treatment field and currently is the Professional Relations Officer at Origins Recovery Centers.  Missy’s primary responsibility is to connect with the community of behavioral health professionals in Denton County, Tarrant County & West Texas.  She is proud to serve as a board member of Wellness Association of Flower Mound, which she co-founded, and Winning The Fight. Missy, her husband Zach & their two boys have lived in Flower Mound since 2003.
(Term 9/2018)

Janie French

President Elect
Janie is a native Hoosier and has worked in the DFW commercial real estate industry for 30 years. Currently the VP of Business Development for SRS Real Estate Partners, she focuses on new business, marketing, and industry research. Her passion for helping others affected by the disease of addiction comes from her experience within her own family.   Janie also volunteers for Allies in Service, a non-profit organization providing support to veterans, founded by Vietnam Veteran and former Dallas Cowboys quarterback, Roger Staubach. In her spare time, Janie enjoys reading, knitting and watching sports of any kind. She and her husband, Michael, live in Carrollton, Texas.
(Term 11/2021)

Michael Hall

Michael is a graduate of Southern Methodist University and has worked in the enterprise software and high-tech industry for 30 years.   During this time, he has focused on building  co-development partnerships and strategic alliances with top global Management Consulting firms.

Michael brings the experience of a son who battled addiction for 4 years, nearly died from two overdoses, and has been sober since 2011 . He and his wife, Jackie, currently live in Highland Village, TX,
(Term 6/2019)


Richard Pferdner

Member at Large #3
Richard is a technology developer that has worked with Citigroup on partnership projects for American Airlines, Best Buy, Honda, and Home Depot. He has worked with people all over the world to build creative and innovative solutions. For fun in his time off, he develops computer games.

Richard is married to his wife Lisa and has three children, Taylor, Zoe, and Nate. His family lives in Flower Mound, Texas.
(Term 12/2020)



Kathy Duke

Kathy is a 1986 graduate of Lewisville High School.  She has lived in Highland Villag, TX since 1972.  She has a Bachelor of Social Work from UNT.   She joined Century Insurance Flower Mound office March, 2012,  specializing in Business Insurance.

Kathy has 2 children- Jessica and Daniel.  She served on the LISD School Board for 9 years. She currently serves as the Past President on the Communities in Schools of North Texas board.

Kathy has a passion for helping children.  She and her son are Type 1 diabetics.  She enjoys time with family and friends, cooking, gardening and being outdoors.
(Term 5/2021)