Making an impact

Our Mission

WTF – Winning The Fight is a non-profit, 501(c)(3) organization that provides drug education, support, and necessary resources to youth and families that suffer from the disease of addiction.


Our Motivation

Brett Morgan O'Keefe January 28, 1992 - March 20, 2010
Brett Morgan O’Keefe
January 28, 1992 – March 20, 2010

WTF was developed after losing our son, Brett Morgan O’Keefe, to an accidental drug overdose. He fought and lost. We choose to be a part of Winning, not losing.   Brett was well known for using the “WTF” in a kidding manner.  So we used the initials and changed the meaning to something positive.

There is a resurgence in drug addiction all over America that is coming back in a very real way. Most of the time it starts with prescription pills, but quickly leads to more extreme drugs. People that are affected by this are not psychologically disturbed, junkies or criminals, but normal kids that come from very normal families. Every 14 minutes someone dies from a drug overdose. Almost 1 in every 4 teens in America say they have misused or abused a prescription drug and 20% who have abused prescription drugs, did so before the age of 14, while 2/3 of people 12 and older who have abused prescription pain relievers within the past year, say they got them from a friend or relative. (Source: Rx Safety Matters)

Our goal is to educate. Most families will not educate themselves to the destruction of addiction until it happens to them and then it becomes necessary. They make drug use a moral issue when it is not. Our goal is to help parents realize that this can happen to normal families. This is happening in areas all over America. If no one speaks out, we cannot change the stigma and the judgment.


Our Board

Kathy O’Keefe

Executive Director
Kathy holds a Bachelor of Fine Arts from Harrington Institute in Chicago, IL. and has worked in Sales and Marketing for 26 years. She has served many positions on the Boards of Business and Professional Women (BPW), American Business Women’s Association (ABWA) and American University Women’s Association (AUWA). She has done television, newspaper and radio interviews with WBAP, Fox News, Fishbowl Radio, Cross Timbers Gazette, Dallas Morning News and the Ft. Worth Star Telegram.  Kathy received the Flower Mound, Outstanding Citizen Award of 2016.  She and her husband of 27 years, raised both their boys in Flower Mound, TX.
(Term 12/2018)

Missy Distel

Missy earned a Bachelor of Arts in Journalism at Texas A&M University where she graduated with honors in May 2000. She began her career in the media department of Rapp Media – Dallas as an Assistant Media Planner.   Since 2013, Missy has worked in the treatment field and currently is the Professional Relations Officer at Origins Recovery Centers.  Missy’s primary responsibility is to connect with the community of behavioral health professionals in Denton County, Tarrant County & West Texas.  She is proud to serve as a board member of Wellness Association of Flower Mound, which she co-founded, and Winning The Fight. Missy, her husband Zach & their two boys have lived in Flower Mound since 2003.
(Term 9/2018)

Cara Perkins

Cara is the owner of Healthy Now…Healthy Later, which is a company aimed at helping others find options that support a healthy lifestyle. She has written a cookbook titled Healthy Now…Healthy Later ~ Bridging the Gap Between the Doctor and the Kitchen. Cara also helps educate others about the benefits of using essential oils, as her family has seen the healthy benefits first hand. In her leisure time, Cara enjoys cooking and traveling with her family. She and her husband of 23 years were born and raised in the DFW area and have two sons.​
(Term 12/2018)

Arthur Palochak

Member at Large #1
Arthur was born and raised in New Mexico and it was there that began his mission to help those struggling with substance use disorders in 2003 while working for a treatment facility near Santa Fe. In 2012, he and his family relocated to the Fort Worth area where he currently resides. Arthur has seen the effects of substance abuse on families, communities, and society as a whole and has dedicated his life and his work to helping those who struggle with this disease. He currently works at Elements Behavioral Health.   His passion lies in building relationships with a broad range of professionals and organizations so that he can use his trusted network to find help for anyone who reaches out for help and guidance.
(Term 12/2018)

Michael Hall

Member at Large #2
Michael is a graduate of Southern Methodist University and has worked in the enterprise software and high-tech industry for 30 years.   During this time, he has focused on building  co-development partnerships and strategic alliances with top global Management Consulting firms.  Michael brings the experience of a son who battled addiction for 4 years, nearly died from two overdoses, and has now been sober for 6 years. He and his wife, Jackie, currently live in Highland Village, TX,
(Term 6/2019)


Richard Pferdner

Member at Large #3
Richard is a technology developer that has worked with Citigroup on partnership projects for American Airlines, Best Buy, Honda, and Home Depot. He has worked with people all over the world to build creative and innovative solutions. For fun in his time off, he develops computer games.

Richard is married to his wife Lisa and has three children, Taylor, Zoe, and Nate. His family lives in Flower Mound, Texas.
(Term 12/2020)